Plan 18/20
Prod 50/60
Eval 18/20
Total 86%
Grade A
Monday, February 9, 2009
Saturday, February 7, 2009
Evaluation
In what ways does your media product use, develop or challenge forms and conventions of real media products?
I believe that I used the codes and conventions in the follwing ways. By keeping the jingle short and sweet the audience's attention is grasped and not lost by a repetitive or long introduction which would be better off used as a bed track. As the the jingle normally acts as an indicator for the type of music broadcasted on the programme and on top of this the jingle acts as a means of conveying its own demographic target audience, I believe I have done this well. By maintaining a consistent theme throughout the show, from start to finish with Tarantula by Faithless, the audience clearly feels at home in terms of their uses and gratifications; feeling part of something as well as entertainment.
There is a constant flow to the radio show, something that all of them need, and thus I feel I've accomplished that goal quite well - there is no absence of sound, a radio show's worst nightmare, and in fact the way in which the bed track fades out so that the last lines of dialogue from the hosts - "I don't know what made her do that. But I don't ever want to see it happen again" is accentuated, enhancing the meaning behind the statement.
I believe I have challenged the normal codes and conventions of a radio show in that normally television shows are not televised. The way in which I justify my choice is that, for those who may have missed an episode or perhaps just a snippet of a program, can catch up on some "gossip" - as shown in my example by the bad cooking in my show.
I furthermore challenged the codes and conventions of a normal radio show by leaping straight itno the conversation between the two hosts of the main show - as I feel, if the purpose would be to inform people of missed gossip, an introduction would be viable, but not as necessary as with other talk shows for example.
How does your media product represent particular social groups?
My media product adresses its social groups in the following ways; the ways in which I composed my jingle with the accompanied vocal piece of "exciting week", the bed track and the archive clip and finally the song that plays the show out.
To start with, the jingle. The use of dance/club-esque music with the synthesisers and dance loops carrying connotations of what, arguably, the audience may also like to do - have fun at dance clubs. Due to the intertextual knowledge the listeners will have of the types of music played at clubs and the like, upon hearing the jingle the combination will act as a signifier for the already conceived concepts that they have about all the notion entails - fun, a generally awesome time. Thus, this demographic is represented, those between 18-28 more or less are represented in this way by my selection of the music. However, if this was the case - would my demographic be wide spread enough? By incorporating the presenter of the real TV show's voice I can represent those, including the group already mentioned too, who watch the show and upon hearing his voice understand all the denotations of something as simple as hearing his voice. They recognise who he is, and can therefore guess - if not instantly tell - what kind of show is about to take place. Thus, those who watch the show are represented by the use of the presenter's voice.
The same theme in attempting to represent the groups is apparent throughout. During the exchange of dialogue, the language used is not very group-specific, thus, the representation is a lot more open than if the exchange had been something like "That chef is whack, she don't know jack 'bout cooking" - notice the use of italics. If that had been the case, the demographic would be clearly aimed at teenage boys who talk amongst themselves in a similar fashion, and thus upon hearing, would allude themselves to the show.
What kind of media institution might distribute your media product and why?
If any, the BBC, for the obvious reason in that I am using an idea which is already in the media. Albeit this, I do believe that my version of the concept would not be suitable for airing due to the fact that it's just not up to the standards of normal radio broadcasts - I would need to re-record the archive clips in a much more isolated - for the purpose of clarity - space where there would not be people making noise. However, the concept's target audience is, I believe, a valid one; in that in previous series' of Master Chef the same type of trance/dance up beat music is incorporated whilst the contestants cook.
Who would be the audience for your media product?
Realistically speaking, 16-35 year olds interested in cooking. I don't really believe that in terms of demographic it would be important as to whereabouts the audience was aimed (whether that be a/b/c etc) as due to the fact that it is a Radio Show with a fairly broad subject of interest - cooking, the income in question of the potential customer would not make such a huge difference.
How did you attract/address your audience?
I attracted my audience initially with a very upbeat, evenly paced jingle which engaged the audience almost immediately with the speech saying "This is a very exciting week for us". The tone of the voice giving the welcome to the master chef radio show is confident and attention holding. The attention was maintained furthermore with a bubbly bed-track, whilst the two hosts exchange gossip-like banter about a recent chef they've had to talk about. To end the track, the voice ending it all off sounds cool and relaxed as the end-song plays out, as the attention is already grasped, they don't need to be shouted at that "WE'LL BE RIGHT BACK" or something to that extent.
What have you learnt about technologies from the process of constructing this product?
I have familiarised myself with the basic uses and post-production aspects that Garageband has to offer. I have learnt how to drag and drop loops that I need specific to my target audience, how to create new tracks in a pre-set instrument so that I can hope to input my own music if needs be. As well as this I've learnt how to monitor the levels of sounds so that they are appropriate to the track's job, and change them if necessary, learnt how to cut sections of sound up so that they better fit/blend with the music around them and finally how to create the finished product into a format suitable for MP3 players.
I believe that I used the codes and conventions in the follwing ways. By keeping the jingle short and sweet the audience's attention is grasped and not lost by a repetitive or long introduction which would be better off used as a bed track. As the the jingle normally acts as an indicator for the type of music broadcasted on the programme and on top of this the jingle acts as a means of conveying its own demographic target audience, I believe I have done this well. By maintaining a consistent theme throughout the show, from start to finish with Tarantula by Faithless, the audience clearly feels at home in terms of their uses and gratifications; feeling part of something as well as entertainment.
There is a constant flow to the radio show, something that all of them need, and thus I feel I've accomplished that goal quite well - there is no absence of sound, a radio show's worst nightmare, and in fact the way in which the bed track fades out so that the last lines of dialogue from the hosts - "I don't know what made her do that. But I don't ever want to see it happen again" is accentuated, enhancing the meaning behind the statement.
I believe I have challenged the normal codes and conventions of a radio show in that normally television shows are not televised. The way in which I justify my choice is that, for those who may have missed an episode or perhaps just a snippet of a program, can catch up on some "gossip" - as shown in my example by the bad cooking in my show.
I furthermore challenged the codes and conventions of a normal radio show by leaping straight itno the conversation between the two hosts of the main show - as I feel, if the purpose would be to inform people of missed gossip, an introduction would be viable, but not as necessary as with other talk shows for example.
How does your media product represent particular social groups?
My media product adresses its social groups in the following ways; the ways in which I composed my jingle with the accompanied vocal piece of "exciting week", the bed track and the archive clip and finally the song that plays the show out.
To start with, the jingle. The use of dance/club-esque music with the synthesisers and dance loops carrying connotations of what, arguably, the audience may also like to do - have fun at dance clubs. Due to the intertextual knowledge the listeners will have of the types of music played at clubs and the like, upon hearing the jingle the combination will act as a signifier for the already conceived concepts that they have about all the notion entails - fun, a generally awesome time. Thus, this demographic is represented, those between 18-28 more or less are represented in this way by my selection of the music. However, if this was the case - would my demographic be wide spread enough? By incorporating the presenter of the real TV show's voice I can represent those, including the group already mentioned too, who watch the show and upon hearing his voice understand all the denotations of something as simple as hearing his voice. They recognise who he is, and can therefore guess - if not instantly tell - what kind of show is about to take place. Thus, those who watch the show are represented by the use of the presenter's voice.
The same theme in attempting to represent the groups is apparent throughout. During the exchange of dialogue, the language used is not very group-specific, thus, the representation is a lot more open than if the exchange had been something like "That chef is whack, she don't know jack 'bout cooking" - notice the use of italics. If that had been the case, the demographic would be clearly aimed at teenage boys who talk amongst themselves in a similar fashion, and thus upon hearing, would allude themselves to the show.
What kind of media institution might distribute your media product and why?
If any, the BBC, for the obvious reason in that I am using an idea which is already in the media. Albeit this, I do believe that my version of the concept would not be suitable for airing due to the fact that it's just not up to the standards of normal radio broadcasts - I would need to re-record the archive clips in a much more isolated - for the purpose of clarity - space where there would not be people making noise. However, the concept's target audience is, I believe, a valid one; in that in previous series' of Master Chef the same type of trance/dance up beat music is incorporated whilst the contestants cook.
Who would be the audience for your media product?
Realistically speaking, 16-35 year olds interested in cooking. I don't really believe that in terms of demographic it would be important as to whereabouts the audience was aimed (whether that be a/b/c etc) as due to the fact that it is a Radio Show with a fairly broad subject of interest - cooking, the income in question of the potential customer would not make such a huge difference.
How did you attract/address your audience?
I attracted my audience initially with a very upbeat, evenly paced jingle which engaged the audience almost immediately with the speech saying "This is a very exciting week for us". The tone of the voice giving the welcome to the master chef radio show is confident and attention holding. The attention was maintained furthermore with a bubbly bed-track, whilst the two hosts exchange gossip-like banter about a recent chef they've had to talk about. To end the track, the voice ending it all off sounds cool and relaxed as the end-song plays out, as the attention is already grasped, they don't need to be shouted at that "WE'LL BE RIGHT BACK" or something to that extent.
What have you learnt about technologies from the process of constructing this product?
I have familiarised myself with the basic uses and post-production aspects that Garageband has to offer. I have learnt how to drag and drop loops that I need specific to my target audience, how to create new tracks in a pre-set instrument so that I can hope to input my own music if needs be. As well as this I've learnt how to monitor the levels of sounds so that they are appropriate to the track's job, and change them if necessary, learnt how to cut sections of sound up so that they better fit/blend with the music around them and finally how to create the finished product into a format suitable for MP3 players.
Production
Although I won't be able to show the production of the ensemble due to technical difficulties (print screen not working) I have decided to talk through some of the photos I managed to take that I feel will help explain my show and demonstrate my knowledge of the Garageband software.
To start off, seen below is the ending of my jingle. It was hard to make a transition from jingle into show, but I thought that by adding an Alarm, as well as evoking excitement in the listener due to its immediate connotations - frantic, excitement etc. As you can see, the sound levels have been shown to demonstrate how, by using Garageband's userfriendly interface, I was able to fade in the ambient sound as to make the transition from jingle to show as smooth and fluid as possible. The alarm itself was one of the many loops ready-made, available from the software at a click and drag of a mouse, and by positioning (to state the obvious) the alarm so that it's sound ended synchronically with that of the "Exotic" beat accompanying it there was no disorder - in the bad way - to the way in which the jingle finishes and the show begins.
As can be seen in the image below, there is a use of synthasisers and dance loops in the first opening seconds which runs along with some dialogue saying "This week for us is very exciting..", note the use of the word "exciting" there. I felt that this particular genre of music went well with the house theme of the show and its main principles - being entertaining and exciting in order to appeal to a wide demographic of keen cooks. The upbeat, slightly etherial feel to the synth pad really evokes a sense of suspense for the audience, holding their attention for the dialogue exchange to come.
It is not very easy to see, hand side of the image is the archive clip of the dialogue between the two presenters of the show, who are discussing a recent cook - gossip! The mixture of sound levels between the two sounds; archive clip and bed track, meant that I had to lower the sound level of the synth pads and drums so that the dialogue was easily audible. Furthermore, there is evidence of "on set" recording with the diagetic sound of pans banging in the background - intended to make the listener feel more "in the scene" as it were. This theme of on set recording is also apparent in the opening sound clip mentioned above and really adds to the target audience's appeal; one could argue that part of the attraction of cooking is the sounds, as well as the sights.
Ontop of all of this, it is plain to see that there has been a careful use of timing, in terms of positioning all the tracks, sound level adjustment did take place (although unfortunately not all are on show) and a wide range of loops added in, all tieing in with the genre - cooking for excitement.
In this image below, you can see all the tracks on the left hand side of the image. I used a wide range of sounds and effects in order to create the most appealing show I could. You can see that the sound levels have been adjusted in the track control bars on the left according to which track needed priority in terms of being heard - the archive when it came to the main show, more of a balance apparent in the jingle itself bar the gradual rise in noise level of the alarm.
To start off, seen below is the ending of my jingle. It was hard to make a transition from jingle into show, but I thought that by adding an Alarm, as well as evoking excitement in the listener due to its immediate connotations - frantic, excitement etc. As you can see, the sound levels have been shown to demonstrate how, by using Garageband's userfriendly interface, I was able to fade in the ambient sound as to make the transition from jingle to show as smooth and fluid as possible. The alarm itself was one of the many loops ready-made, available from the software at a click and drag of a mouse, and by positioning (to state the obvious) the alarm so that it's sound ended synchronically with that of the "Exotic" beat accompanying it there was no disorder - in the bad way - to the way in which the jingle finishes and the show begins.
As can be seen in the image below, there is a use of synthasisers and dance loops in the first opening seconds which runs along with some dialogue saying "This week for us is very exciting..", note the use of the word "exciting" there. I felt that this particular genre of music went well with the house theme of the show and its main principles - being entertaining and exciting in order to appeal to a wide demographic of keen cooks. The upbeat, slightly etherial feel to the synth pad really evokes a sense of suspense for the audience, holding their attention for the dialogue exchange to come.
It is not very easy to see, hand side of the image is the archive clip of the dialogue between the two presenters of the show, who are discussing a recent cook - gossip! The mixture of sound levels between the two sounds; archive clip and bed track, meant that I had to lower the sound level of the synth pads and drums so that the dialogue was easily audible. Furthermore, there is evidence of "on set" recording with the diagetic sound of pans banging in the background - intended to make the listener feel more "in the scene" as it were. This theme of on set recording is also apparent in the opening sound clip mentioned above and really adds to the target audience's appeal; one could argue that part of the attraction of cooking is the sounds, as well as the sights.
Ontop of all of this, it is plain to see that there has been a careful use of timing, in terms of positioning all the tracks, sound level adjustment did take place (although unfortunately not all are on show) and a wide range of loops added in, all tieing in with the genre - cooking for excitement.
In this image below, you can see all the tracks on the left hand side of the image. I used a wide range of sounds and effects in order to create the most appealing show I could. You can see that the sound levels have been adjusted in the track control bars on the left according to which track needed priority in terms of being heard - the archive when it came to the main show, more of a balance apparent in the jingle itself bar the gradual rise in noise level of the alarm.
Wednesday, February 4, 2009
Applications Used
In order to create my radio show, based on the program masterchef, I will be using the mac-specific software Garageband. It is an ideal option for this project because it contains all the essentials that I hope will enable me to create an attractive radio-show to fans of Master Chef. The most useful thing about this software is its combination of user-friendly interface and masterful capabilities.
Planning The Show
Firstly I'll need to make a jingle. I will do this by incorporating the pre-made loops provided by the Garage Band software and combining them to make an upbeat, catchy, and audience-appropriate tune that will hopefully attract the attention of my listeners.
Once this is done I will record the voice of the female presenter of the show to introduce the program - "This is master chef", recorded by the dictaphones. The show will then cut to a brief conversation between the two presenters exchanging opinions about one of their recent chefs with a backing track in the background to provide ambient sound and tie in with one of the many C&Cs of radio-programs. The reason these tracks are incorporated in the background is so as to avoid any silences, radio's worst nightmare. Finally I will add a song into the mix to play the show out, this will be sourced from Itunes via Garageband whereas all the other vocals in the show will have been sourced via the dictaphones recording the show.
Once this is done I will record the voice of the female presenter of the show to introduce the program - "This is master chef", recorded by the dictaphones. The show will then cut to a brief conversation between the two presenters exchanging opinions about one of their recent chefs with a backing track in the background to provide ambient sound and tie in with one of the many C&Cs of radio-programs. The reason these tracks are incorporated in the background is so as to avoid any silences, radio's worst nightmare. Finally I will add a song into the mix to play the show out, this will be sourced from Itunes via Garageband whereas all the other vocals in the show will have been sourced via the dictaphones recording the show.
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