Plan 18/20
Prod 50/60
Eval 18/20
Total 86%
Grade A
Monday, February 9, 2009
Saturday, February 7, 2009
Evaluation
In what ways does your media product use, develop or challenge forms and conventions of real media products?
I believe that I used the codes and conventions in the follwing ways. By keeping the jingle short and sweet the audience's attention is grasped and not lost by a repetitive or long introduction which would be better off used as a bed track. As the the jingle normally acts as an indicator for the type of music broadcasted on the programme and on top of this the jingle acts as a means of conveying its own demographic target audience, I believe I have done this well. By maintaining a consistent theme throughout the show, from start to finish with Tarantula by Faithless, the audience clearly feels at home in terms of their uses and gratifications; feeling part of something as well as entertainment.
There is a constant flow to the radio show, something that all of them need, and thus I feel I've accomplished that goal quite well - there is no absence of sound, a radio show's worst nightmare, and in fact the way in which the bed track fades out so that the last lines of dialogue from the hosts - "I don't know what made her do that. But I don't ever want to see it happen again" is accentuated, enhancing the meaning behind the statement.
I believe I have challenged the normal codes and conventions of a radio show in that normally television shows are not televised. The way in which I justify my choice is that, for those who may have missed an episode or perhaps just a snippet of a program, can catch up on some "gossip" - as shown in my example by the bad cooking in my show.
I furthermore challenged the codes and conventions of a normal radio show by leaping straight itno the conversation between the two hosts of the main show - as I feel, if the purpose would be to inform people of missed gossip, an introduction would be viable, but not as necessary as with other talk shows for example.
How does your media product represent particular social groups?
My media product adresses its social groups in the following ways; the ways in which I composed my jingle with the accompanied vocal piece of "exciting week", the bed track and the archive clip and finally the song that plays the show out.
To start with, the jingle. The use of dance/club-esque music with the synthesisers and dance loops carrying connotations of what, arguably, the audience may also like to do - have fun at dance clubs. Due to the intertextual knowledge the listeners will have of the types of music played at clubs and the like, upon hearing the jingle the combination will act as a signifier for the already conceived concepts that they have about all the notion entails - fun, a generally awesome time. Thus, this demographic is represented, those between 18-28 more or less are represented in this way by my selection of the music. However, if this was the case - would my demographic be wide spread enough? By incorporating the presenter of the real TV show's voice I can represent those, including the group already mentioned too, who watch the show and upon hearing his voice understand all the denotations of something as simple as hearing his voice. They recognise who he is, and can therefore guess - if not instantly tell - what kind of show is about to take place. Thus, those who watch the show are represented by the use of the presenter's voice.
The same theme in attempting to represent the groups is apparent throughout. During the exchange of dialogue, the language used is not very group-specific, thus, the representation is a lot more open than if the exchange had been something like "That chef is whack, she don't know jack 'bout cooking" - notice the use of italics. If that had been the case, the demographic would be clearly aimed at teenage boys who talk amongst themselves in a similar fashion, and thus upon hearing, would allude themselves to the show.
What kind of media institution might distribute your media product and why?
If any, the BBC, for the obvious reason in that I am using an idea which is already in the media. Albeit this, I do believe that my version of the concept would not be suitable for airing due to the fact that it's just not up to the standards of normal radio broadcasts - I would need to re-record the archive clips in a much more isolated - for the purpose of clarity - space where there would not be people making noise. However, the concept's target audience is, I believe, a valid one; in that in previous series' of Master Chef the same type of trance/dance up beat music is incorporated whilst the contestants cook.
Who would be the audience for your media product?
Realistically speaking, 16-35 year olds interested in cooking. I don't really believe that in terms of demographic it would be important as to whereabouts the audience was aimed (whether that be a/b/c etc) as due to the fact that it is a Radio Show with a fairly broad subject of interest - cooking, the income in question of the potential customer would not make such a huge difference.
How did you attract/address your audience?
I attracted my audience initially with a very upbeat, evenly paced jingle which engaged the audience almost immediately with the speech saying "This is a very exciting week for us". The tone of the voice giving the welcome to the master chef radio show is confident and attention holding. The attention was maintained furthermore with a bubbly bed-track, whilst the two hosts exchange gossip-like banter about a recent chef they've had to talk about. To end the track, the voice ending it all off sounds cool and relaxed as the end-song plays out, as the attention is already grasped, they don't need to be shouted at that "WE'LL BE RIGHT BACK" or something to that extent.
What have you learnt about technologies from the process of constructing this product?
I have familiarised myself with the basic uses and post-production aspects that Garageband has to offer. I have learnt how to drag and drop loops that I need specific to my target audience, how to create new tracks in a pre-set instrument so that I can hope to input my own music if needs be. As well as this I've learnt how to monitor the levels of sounds so that they are appropriate to the track's job, and change them if necessary, learnt how to cut sections of sound up so that they better fit/blend with the music around them and finally how to create the finished product into a format suitable for MP3 players.
I believe that I used the codes and conventions in the follwing ways. By keeping the jingle short and sweet the audience's attention is grasped and not lost by a repetitive or long introduction which would be better off used as a bed track. As the the jingle normally acts as an indicator for the type of music broadcasted on the programme and on top of this the jingle acts as a means of conveying its own demographic target audience, I believe I have done this well. By maintaining a consistent theme throughout the show, from start to finish with Tarantula by Faithless, the audience clearly feels at home in terms of their uses and gratifications; feeling part of something as well as entertainment.
There is a constant flow to the radio show, something that all of them need, and thus I feel I've accomplished that goal quite well - there is no absence of sound, a radio show's worst nightmare, and in fact the way in which the bed track fades out so that the last lines of dialogue from the hosts - "I don't know what made her do that. But I don't ever want to see it happen again" is accentuated, enhancing the meaning behind the statement.
I believe I have challenged the normal codes and conventions of a radio show in that normally television shows are not televised. The way in which I justify my choice is that, for those who may have missed an episode or perhaps just a snippet of a program, can catch up on some "gossip" - as shown in my example by the bad cooking in my show.
I furthermore challenged the codes and conventions of a normal radio show by leaping straight itno the conversation between the two hosts of the main show - as I feel, if the purpose would be to inform people of missed gossip, an introduction would be viable, but not as necessary as with other talk shows for example.
How does your media product represent particular social groups?
My media product adresses its social groups in the following ways; the ways in which I composed my jingle with the accompanied vocal piece of "exciting week", the bed track and the archive clip and finally the song that plays the show out.
To start with, the jingle. The use of dance/club-esque music with the synthesisers and dance loops carrying connotations of what, arguably, the audience may also like to do - have fun at dance clubs. Due to the intertextual knowledge the listeners will have of the types of music played at clubs and the like, upon hearing the jingle the combination will act as a signifier for the already conceived concepts that they have about all the notion entails - fun, a generally awesome time. Thus, this demographic is represented, those between 18-28 more or less are represented in this way by my selection of the music. However, if this was the case - would my demographic be wide spread enough? By incorporating the presenter of the real TV show's voice I can represent those, including the group already mentioned too, who watch the show and upon hearing his voice understand all the denotations of something as simple as hearing his voice. They recognise who he is, and can therefore guess - if not instantly tell - what kind of show is about to take place. Thus, those who watch the show are represented by the use of the presenter's voice.
The same theme in attempting to represent the groups is apparent throughout. During the exchange of dialogue, the language used is not very group-specific, thus, the representation is a lot more open than if the exchange had been something like "That chef is whack, she don't know jack 'bout cooking" - notice the use of italics. If that had been the case, the demographic would be clearly aimed at teenage boys who talk amongst themselves in a similar fashion, and thus upon hearing, would allude themselves to the show.
What kind of media institution might distribute your media product and why?
If any, the BBC, for the obvious reason in that I am using an idea which is already in the media. Albeit this, I do believe that my version of the concept would not be suitable for airing due to the fact that it's just not up to the standards of normal radio broadcasts - I would need to re-record the archive clips in a much more isolated - for the purpose of clarity - space where there would not be people making noise. However, the concept's target audience is, I believe, a valid one; in that in previous series' of Master Chef the same type of trance/dance up beat music is incorporated whilst the contestants cook.
Who would be the audience for your media product?
Realistically speaking, 16-35 year olds interested in cooking. I don't really believe that in terms of demographic it would be important as to whereabouts the audience was aimed (whether that be a/b/c etc) as due to the fact that it is a Radio Show with a fairly broad subject of interest - cooking, the income in question of the potential customer would not make such a huge difference.
How did you attract/address your audience?
I attracted my audience initially with a very upbeat, evenly paced jingle which engaged the audience almost immediately with the speech saying "This is a very exciting week for us". The tone of the voice giving the welcome to the master chef radio show is confident and attention holding. The attention was maintained furthermore with a bubbly bed-track, whilst the two hosts exchange gossip-like banter about a recent chef they've had to talk about. To end the track, the voice ending it all off sounds cool and relaxed as the end-song plays out, as the attention is already grasped, they don't need to be shouted at that "WE'LL BE RIGHT BACK" or something to that extent.
What have you learnt about technologies from the process of constructing this product?
I have familiarised myself with the basic uses and post-production aspects that Garageband has to offer. I have learnt how to drag and drop loops that I need specific to my target audience, how to create new tracks in a pre-set instrument so that I can hope to input my own music if needs be. As well as this I've learnt how to monitor the levels of sounds so that they are appropriate to the track's job, and change them if necessary, learnt how to cut sections of sound up so that they better fit/blend with the music around them and finally how to create the finished product into a format suitable for MP3 players.
Production
Although I won't be able to show the production of the ensemble due to technical difficulties (print screen not working) I have decided to talk through some of the photos I managed to take that I feel will help explain my show and demonstrate my knowledge of the Garageband software.
To start off, seen below is the ending of my jingle. It was hard to make a transition from jingle into show, but I thought that by adding an Alarm, as well as evoking excitement in the listener due to its immediate connotations - frantic, excitement etc. As you can see, the sound levels have been shown to demonstrate how, by using Garageband's userfriendly interface, I was able to fade in the ambient sound as to make the transition from jingle to show as smooth and fluid as possible. The alarm itself was one of the many loops ready-made, available from the software at a click and drag of a mouse, and by positioning (to state the obvious) the alarm so that it's sound ended synchronically with that of the "Exotic" beat accompanying it there was no disorder - in the bad way - to the way in which the jingle finishes and the show begins.
As can be seen in the image below, there is a use of synthasisers and dance loops in the first opening seconds which runs along with some dialogue saying "This week for us is very exciting..", note the use of the word "exciting" there. I felt that this particular genre of music went well with the house theme of the show and its main principles - being entertaining and exciting in order to appeal to a wide demographic of keen cooks. The upbeat, slightly etherial feel to the synth pad really evokes a sense of suspense for the audience, holding their attention for the dialogue exchange to come.
It is not very easy to see, hand side of the image is the archive clip of the dialogue between the two presenters of the show, who are discussing a recent cook - gossip! The mixture of sound levels between the two sounds; archive clip and bed track, meant that I had to lower the sound level of the synth pads and drums so that the dialogue was easily audible. Furthermore, there is evidence of "on set" recording with the diagetic sound of pans banging in the background - intended to make the listener feel more "in the scene" as it were. This theme of on set recording is also apparent in the opening sound clip mentioned above and really adds to the target audience's appeal; one could argue that part of the attraction of cooking is the sounds, as well as the sights.
Ontop of all of this, it is plain to see that there has been a careful use of timing, in terms of positioning all the tracks, sound level adjustment did take place (although unfortunately not all are on show) and a wide range of loops added in, all tieing in with the genre - cooking for excitement.
In this image below, you can see all the tracks on the left hand side of the image. I used a wide range of sounds and effects in order to create the most appealing show I could. You can see that the sound levels have been adjusted in the track control bars on the left according to which track needed priority in terms of being heard - the archive when it came to the main show, more of a balance apparent in the jingle itself bar the gradual rise in noise level of the alarm.
To start off, seen below is the ending of my jingle. It was hard to make a transition from jingle into show, but I thought that by adding an Alarm, as well as evoking excitement in the listener due to its immediate connotations - frantic, excitement etc. As you can see, the sound levels have been shown to demonstrate how, by using Garageband's userfriendly interface, I was able to fade in the ambient sound as to make the transition from jingle to show as smooth and fluid as possible. The alarm itself was one of the many loops ready-made, available from the software at a click and drag of a mouse, and by positioning (to state the obvious) the alarm so that it's sound ended synchronically with that of the "Exotic" beat accompanying it there was no disorder - in the bad way - to the way in which the jingle finishes and the show begins.
As can be seen in the image below, there is a use of synthasisers and dance loops in the first opening seconds which runs along with some dialogue saying "This week for us is very exciting..", note the use of the word "exciting" there. I felt that this particular genre of music went well with the house theme of the show and its main principles - being entertaining and exciting in order to appeal to a wide demographic of keen cooks. The upbeat, slightly etherial feel to the synth pad really evokes a sense of suspense for the audience, holding their attention for the dialogue exchange to come.
It is not very easy to see, hand side of the image is the archive clip of the dialogue between the two presenters of the show, who are discussing a recent cook - gossip! The mixture of sound levels between the two sounds; archive clip and bed track, meant that I had to lower the sound level of the synth pads and drums so that the dialogue was easily audible. Furthermore, there is evidence of "on set" recording with the diagetic sound of pans banging in the background - intended to make the listener feel more "in the scene" as it were. This theme of on set recording is also apparent in the opening sound clip mentioned above and really adds to the target audience's appeal; one could argue that part of the attraction of cooking is the sounds, as well as the sights.
Ontop of all of this, it is plain to see that there has been a careful use of timing, in terms of positioning all the tracks, sound level adjustment did take place (although unfortunately not all are on show) and a wide range of loops added in, all tieing in with the genre - cooking for excitement.
In this image below, you can see all the tracks on the left hand side of the image. I used a wide range of sounds and effects in order to create the most appealing show I could. You can see that the sound levels have been adjusted in the track control bars on the left according to which track needed priority in terms of being heard - the archive when it came to the main show, more of a balance apparent in the jingle itself bar the gradual rise in noise level of the alarm.
Wednesday, February 4, 2009
Applications Used
In order to create my radio show, based on the program masterchef, I will be using the mac-specific software Garageband. It is an ideal option for this project because it contains all the essentials that I hope will enable me to create an attractive radio-show to fans of Master Chef. The most useful thing about this software is its combination of user-friendly interface and masterful capabilities.
Planning The Show
Firstly I'll need to make a jingle. I will do this by incorporating the pre-made loops provided by the Garage Band software and combining them to make an upbeat, catchy, and audience-appropriate tune that will hopefully attract the attention of my listeners.
Once this is done I will record the voice of the female presenter of the show to introduce the program - "This is master chef", recorded by the dictaphones. The show will then cut to a brief conversation between the two presenters exchanging opinions about one of their recent chefs with a backing track in the background to provide ambient sound and tie in with one of the many C&Cs of radio-programs. The reason these tracks are incorporated in the background is so as to avoid any silences, radio's worst nightmare. Finally I will add a song into the mix to play the show out, this will be sourced from Itunes via Garageband whereas all the other vocals in the show will have been sourced via the dictaphones recording the show.
Once this is done I will record the voice of the female presenter of the show to introduce the program - "This is master chef", recorded by the dictaphones. The show will then cut to a brief conversation between the two presenters exchanging opinions about one of their recent chefs with a backing track in the background to provide ambient sound and tie in with one of the many C&Cs of radio-programs. The reason these tracks are incorporated in the background is so as to avoid any silences, radio's worst nightmare. Finally I will add a song into the mix to play the show out, this will be sourced from Itunes via Garageband whereas all the other vocals in the show will have been sourced via the dictaphones recording the show.
Monday, January 26, 2009
Target Audience
Everything in the media needs a target audience - to ensure that their will be a secure audience and as a result of that, a reliable income from the product. The product needs to be succesful and as a result a comprehensive demographic must be devised, not just simply a/b/c/d/e/f, but also taking into account their age - as those of demographic c at the age of 50 may not be interested in, say, a more contemporary radio station such as Radio 1; whereas a person of that demographic of 20 years may find it to be incredibly entertaining.
Despite much "procrastinating" I have decided to choose my show to be about Master Chef, a current television show. As a result of this, I must take into account all that those who watch Master Chef on the television would want in a radio show - the excitement, the sounds and smells of cooking (the latter transpired by the power of the sound, perhaps) and all such things.
Deducing a Target Audience - As a result of what I wish my radio show to be, I must think of a suitable audience to attract. Due to the fact that a magnitude of people are passionate about food, it may be that some elderly people, who love cooking, could find the overbearing self-hype of the show a bit unnatractive. Therefore, in terms of age I am looking to attract an age group of 16-40, although it may be that there are some people not in that boundary who could be attracted by the idea. Demographically speaking, radio is accesible to almost all, however, there is an air of superiority about the notion of fine cooking that makes me think that it would be wise to keep the demographic at a B-D demographic.
Thus - my show is aimed at 16-40's in the demographic of B-D
The Jingle This being the first thing the audience hears, it is important that the audience's attention is captured, to be held by what follows - the presenter's voice introducing the show. Thus, if I want to reflect some of the excitement that happens on the show in the kitchen, quite literally, the heat - I must do my best to make the jingle exciting. This arguably adheres to the user's uses and gratifications of this media text, as due to how passionate some people can get about food, the excitement that results from it is what appeals to them. I am therefore going to make my jingle upbeat and attention catching - in fact, making it in the genre of techno. This type of music was actually used lots in the older versions of the show.
The Presenter As I am not a cook and my voice would not be siginificantly recognisable to a radio listener, the "presenter" shall be the lady on the show who introduces it. The two presenters - John Torode and Greg Wallace should be enough to encourage people to watch. Due to the audience's intertextual knowledge, having watched the show and possibly knowing the men to be respected chefs with keen critical eye, the immediate signified conceptions of his voice - the signifier for the good to come - will act as an anchor to fasten the audience's attention.
The Content As previously mentioned, I am going to try to reflect the energy and the excitement shown in the actual television show in the opening jingle - whereas the dialogue will probably be a lot more relaxed, as the two of us aren't actually in the kitchen, merely reflecting / discussing the show.
Despite much "procrastinating" I have decided to choose my show to be about Master Chef, a current television show. As a result of this, I must take into account all that those who watch Master Chef on the television would want in a radio show - the excitement, the sounds and smells of cooking (the latter transpired by the power of the sound, perhaps) and all such things.
Deducing a Target Audience - As a result of what I wish my radio show to be, I must think of a suitable audience to attract. Due to the fact that a magnitude of people are passionate about food, it may be that some elderly people, who love cooking, could find the overbearing self-hype of the show a bit unnatractive. Therefore, in terms of age I am looking to attract an age group of 16-40, although it may be that there are some people not in that boundary who could be attracted by the idea. Demographically speaking, radio is accesible to almost all, however, there is an air of superiority about the notion of fine cooking that makes me think that it would be wise to keep the demographic at a B-D demographic.
Thus - my show is aimed at 16-40's in the demographic of B-D
The Jingle This being the first thing the audience hears, it is important that the audience's attention is captured, to be held by what follows - the presenter's voice introducing the show. Thus, if I want to reflect some of the excitement that happens on the show in the kitchen, quite literally, the heat - I must do my best to make the jingle exciting. This arguably adheres to the user's uses and gratifications of this media text, as due to how passionate some people can get about food, the excitement that results from it is what appeals to them. I am therefore going to make my jingle upbeat and attention catching - in fact, making it in the genre of techno. This type of music was actually used lots in the older versions of the show.
The Presenter As I am not a cook and my voice would not be siginificantly recognisable to a radio listener, the "presenter" shall be the lady on the show who introduces it. The two presenters - John Torode and Greg Wallace should be enough to encourage people to watch. Due to the audience's intertextual knowledge, having watched the show and possibly knowing the men to be respected chefs with keen critical eye, the immediate signified conceptions of his voice - the signifier for the good to come - will act as an anchor to fasten the audience's attention.
The Content As previously mentioned, I am going to try to reflect the energy and the excitement shown in the actual television show in the opening jingle - whereas the dialogue will probably be a lot more relaxed, as the two of us aren't actually in the kitchen, merely reflecting / discussing the show.
Monday, January 19, 2009
Research into similar media texts
Similar Media Jingle 1 – Chris Molyes Show
Broadcasted in the morning, the rather long jingle is designed to rise those early wakers out of bed, and ready them for a day of work, no easy task.
It does this by adding humour in the use of language "get your arse out of bed". This colloquial expression can be seen to appeal to a wide demographic as there are those of a wide age group and job stature that would find this - combined with the tongue and cheek nature of the music - appealing. Thus, it is succesful in the sense that it appeals to the user's (the person listening to the radio's) Uses and Gratifications of media. As well as appealing to the notion of entertainment, the listener feels a certain sense of belonging to the jingle which is amusingly trying to wake people up in a contended mood.
The lyrics combined with the music adhere to the style in which Chris Moyles is funny, as previously mentioned - tongue and cheek. Thus, when people listen to the jingle and hear those innovative lyrics they can remember whose show they are listening to. Thus, the jingle, despite its length, is adhering to the convention of remembrance due to the fact that by associating the music with the nature of the presenter we recognise which station we are listening to.
The jingle does not advertise which sorts of music the show will be broadcasting, but as the show is generally more about humour and calling up people to ask them their opinion the jingle does suggest this. Therefore, in the sense of advertising its purpose, in some cases for radio stations music broadcasting, in others humour, The Chris Moyles show does advertise its purpose effectively.
Similar Media Jingle 2 - The Bhangra Mix Tape
This radio station's jingle differs from that of the Chris Moyles Show, but as is apparent from my intertextual knowledge of the Punjab media due to having been exposed to such things, I am aware that music is the essence, the heart of punjabi life and thus, why not its radio stations?
The use instruments and indeed, the overall asthetic of the jingle comes across as very upbeat and busy - like life for a punjabi undoubtedly could be, the fact that they have chosen to use such native instruments is significant as by doing this they appeal to their niche audience and demographic - punjabs. This is not to say "niche" in the sense that punjabs are a minority, moreover in the fact that in terms of the majority of radio station's demographics this one - to my unexperienced eye - seems rather niche as the majority of demographics are aimed at a british culture.
The catchy, albeit somewhat strident to an untamed ear, jingle is indeed memorable and therefore it is succesful - one would definitely know this tune and thus the show if they heard it after already having listened to it once.
As has already been said, the Uses and Gratifications of media state that people wish to feel belonging when they seek media, and by making the show and indeed the jingle so obtusely aimed at the punjabi culture, those listening to it (assumedly Punjabs) would indeed feel belonging because the music, the instruments, and indeed all the elements of the jingle are associated with the culture.
Similar Media Jingle 3 – Westwood's Jingle
This jingle is arguably the most effective in conveying its target audience. The ensemble appeals to those who, like Westwood, like rap. The distortion of the radio, the repetition of the phrase claiming Westwood's success, all ties in with the signified concepts those that like rap like and have as a consequence chosen to become a fan of. These concepts are that of what rap should resemble, and thus, the jingle resembles rap in the very subtle sense of undertones of aggresion, a hint of being well known, which arguably we would all like to be (sense of belonging, Uses and Gratifications)and loudness in the sense of the horns, which to some extent reflects the lives of those that listen to the show.
Broadcasted in the morning, the rather long jingle is designed to rise those early wakers out of bed, and ready them for a day of work, no easy task.
It does this by adding humour in the use of language "get your arse out of bed". This colloquial expression can be seen to appeal to a wide demographic as there are those of a wide age group and job stature that would find this - combined with the tongue and cheek nature of the music - appealing. Thus, it is succesful in the sense that it appeals to the user's (the person listening to the radio's) Uses and Gratifications of media. As well as appealing to the notion of entertainment, the listener feels a certain sense of belonging to the jingle which is amusingly trying to wake people up in a contended mood.
The lyrics combined with the music adhere to the style in which Chris Moyles is funny, as previously mentioned - tongue and cheek. Thus, when people listen to the jingle and hear those innovative lyrics they can remember whose show they are listening to. Thus, the jingle, despite its length, is adhering to the convention of remembrance due to the fact that by associating the music with the nature of the presenter we recognise which station we are listening to.
The jingle does not advertise which sorts of music the show will be broadcasting, but as the show is generally more about humour and calling up people to ask them their opinion the jingle does suggest this. Therefore, in the sense of advertising its purpose, in some cases for radio stations music broadcasting, in others humour, The Chris Moyles show does advertise its purpose effectively.
Similar Media Jingle 2 - The Bhangra Mix Tape
This radio station's jingle differs from that of the Chris Moyles Show, but as is apparent from my intertextual knowledge of the Punjab media due to having been exposed to such things, I am aware that music is the essence, the heart of punjabi life and thus, why not its radio stations?
The use instruments and indeed, the overall asthetic of the jingle comes across as very upbeat and busy - like life for a punjabi undoubtedly could be, the fact that they have chosen to use such native instruments is significant as by doing this they appeal to their niche audience and demographic - punjabs. This is not to say "niche" in the sense that punjabs are a minority, moreover in the fact that in terms of the majority of radio station's demographics this one - to my unexperienced eye - seems rather niche as the majority of demographics are aimed at a british culture.
The catchy, albeit somewhat strident to an untamed ear, jingle is indeed memorable and therefore it is succesful - one would definitely know this tune and thus the show if they heard it after already having listened to it once.
As has already been said, the Uses and Gratifications of media state that people wish to feel belonging when they seek media, and by making the show and indeed the jingle so obtusely aimed at the punjabi culture, those listening to it (assumedly Punjabs) would indeed feel belonging because the music, the instruments, and indeed all the elements of the jingle are associated with the culture.
Similar Media Jingle 3 – Westwood's Jingle
This jingle is arguably the most effective in conveying its target audience. The ensemble appeals to those who, like Westwood, like rap. The distortion of the radio, the repetition of the phrase claiming Westwood's success, all ties in with the signified concepts those that like rap like and have as a consequence chosen to become a fan of. These concepts are that of what rap should resemble, and thus, the jingle resembles rap in the very subtle sense of undertones of aggresion, a hint of being well known, which arguably we would all like to be (sense of belonging, Uses and Gratifications)and loudness in the sense of the horns, which to some extent reflects the lives of those that listen to the show.
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