Research into similar media texts

Similar Media Jingle 1 – Chris Molyes Show

Broadcasted in the morning, the rather long jingle is designed to rise those early wakers out of bed, and ready them for a day of work, no easy task.
It does this by adding humour in the use of language "get your arse out of bed". This colloquial expression can be seen to appeal to a wide demographic as there are those of a wide age group and job stature that would find this - combined with the tongue and cheek nature of the music - appealing. Thus, it is succesful in the sense that it appeals to the user's (the person listening to the radio's) Uses and Gratifications of media. As well as appealing to the notion of entertainment, the listener feels a certain sense of belonging to the jingle which is amusingly trying to wake people up in a contended mood.

The lyrics combined with the music adhere to the style in which Chris Moyles is funny, as previously mentioned - tongue and cheek. Thus, when people listen to the jingle and hear those innovative lyrics they can remember whose show they are listening to. Thus, the jingle, despite its length, is adhering to the convention of remembrance due to the fact that by associating the music with the nature of the presenter we recognise which station we are listening to.

The jingle does not advertise which sorts of music the show will be broadcasting, but as the show is generally more about humour and calling up people to ask them their opinion the jingle does suggest this. Therefore, in the sense of advertising its purpose, in some cases for radio stations music broadcasting, in others humour, The Chris Moyles show does advertise its purpose effectively.


Similar Media Jingle 2 - The Bhangra Mix Tape

This radio station's jingle differs from that of the Chris Moyles Show, but as is apparent from my intertextual knowledge of the Punjab media due to having been exposed to such things, I am aware that music is the essence, the heart of punjabi life and thus, why not its radio stations?

The use instruments and indeed, the overall asthetic of the jingle comes across as very upbeat and busy - like life for a punjabi undoubtedly could be, the fact that they have chosen to use such native instruments is significant as by doing this they appeal to their niche audience and demographic - punjabs. This is not to say "niche" in the sense that punjabs are a minority, moreover in the fact that in terms of the majority of radio station's demographics this one - to my unexperienced eye - seems rather niche as the majority of demographics are aimed at a british culture.

The catchy, albeit somewhat strident to an untamed ear, jingle is indeed memorable and therefore it is succesful - one would definitely know this tune and thus the show if they heard it after already having listened to it once.

As has already been said, the Uses and Gratifications of media state that people wish to feel belonging when they seek media, and by making the show and indeed the jingle so obtusely aimed at the punjabi culture, those listening to it (assumedly Punjabs) would indeed feel belonging because the music, the instruments, and indeed all the elements of the jingle are associated with the culture.

Similar Media Jingle 3 – Westwood's Jingle

This jingle is arguably the most effective in conveying its target audience. The ensemble appeals to those who, like Westwood, like rap. The distortion of the radio, the repetition of the phrase claiming Westwood's success, all ties in with the signified concepts those that like rap like and have as a consequence chosen to become a fan of. These concepts are that of what rap should resemble, and thus, the jingle resembles rap in the very subtle sense of undertones of aggresion, a hint of being well known, which arguably we would all like to be (sense of belonging, Uses and Gratifications)and loudness in the sense of the horns, which to some extent reflects the lives of those that listen to the show.