Target Audience

Everything in the media needs a target audience - to ensure that their will be a secure audience and as a result of that, a reliable income from the product. The product needs to be succesful and as a result a comprehensive demographic must be devised, not just simply a/b/c/d/e/f, but also taking into account their age - as those of demographic c at the age of 50 may not be interested in, say, a more contemporary radio station such as Radio 1; whereas a person of that demographic of 20 years may find it to be incredibly entertaining.

Despite much "procrastinating" I have decided to choose my show to be about Master Chef, a current television show. As a result of this, I must take into account all that those who watch Master Chef on the television would want in a radio show - the excitement, the sounds and smells of cooking (the latter transpired by the power of the sound, perhaps) and all such things.

Deducing a Target Audience - As a result of what I wish my radio show to be, I must think of a suitable audience to attract. Due to the fact that a magnitude of people are passionate about food, it may be that some elderly people, who love cooking, could find the overbearing self-hype of the show a bit unnatractive. Therefore, in terms of age I am looking to attract an age group of 16-40, although it may be that there are some people not in that boundary who could be attracted by the idea. Demographically speaking, radio is accesible to almost all, however, there is an air of superiority about the notion of fine cooking that makes me think that it would be wise to keep the demographic at a B-D demographic.

Thus - my show is aimed at 16-40's in the demographic of B-D

The Jingle This being the first thing the audience hears, it is important that the audience's attention is captured, to be held by what follows - the presenter's voice introducing the show. Thus, if I want to reflect some of the excitement that happens on the show in the kitchen, quite literally, the heat - I must do my best to make the jingle exciting. This arguably adheres to the user's uses and gratifications of this media text, as due to how passionate some people can get about food, the excitement that results from it is what appeals to them. I am therefore going to make my jingle upbeat and attention catching - in fact, making it in the genre of techno. This type of music was actually used lots in the older versions of the show.

The Presenter As I am not a cook and my voice would not be siginificantly recognisable to a radio listener, the "presenter" shall be the lady on the show who introduces it. The two presenters - John Torode and Greg Wallace should be enough to encourage people to watch. Due to the audience's intertextual knowledge, having watched the show and possibly knowing the men to be respected chefs with keen critical eye, the immediate signified conceptions of his voice - the signifier for the good to come - will act as an anchor to fasten the audience's attention.

The Content As previously mentioned, I am going to try to reflect the energy and the excitement shown in the actual television show in the opening jingle - whereas the dialogue will probably be a lot more relaxed, as the two of us aren't actually in the kitchen, merely reflecting / discussing the show.