Everything in the media needs a target audience - to ensure that their will be a secure audience and as a result of that, a reliable income from the product. The product needs to be succesful and as a result a comprehensive demographic must be devised, not just simply a/b/c/d/e/f, but also taking into account their age - as those of demographic c at the age of 50 may not be interested in, say, a more contemporary radio station such as Radio 1; whereas a person of that demographic of 20 years may find it to be incredibly entertaining.
Despite much "procrastinating" I have decided to choose my show to be about Master Chef, a current television show. As a result of this, I must take into account all that those who watch Master Chef on the television would want in a radio show - the excitement, the sounds and smells of cooking (the latter transpired by the power of the sound, perhaps) and all such things.
Deducing a Target Audience - As a result of what I wish my radio show to be, I must think of a suitable audience to attract. Due to the fact that a magnitude of people are passionate about food, it may be that some elderly people, who love cooking, could find the overbearing self-hype of the show a bit unnatractive. Therefore, in terms of age I am looking to attract an age group of 16-40, although it may be that there are some people not in that boundary who could be attracted by the idea. Demographically speaking, radio is accesible to almost all, however, there is an air of superiority about the notion of fine cooking that makes me think that it would be wise to keep the demographic at a B-D demographic.
Thus - my show is aimed at 16-40's in the demographic of B-D
The Jingle This being the first thing the audience hears, it is important that the audience's attention is captured, to be held by what follows - the presenter's voice introducing the show. Thus, if I want to reflect some of the excitement that happens on the show in the kitchen, quite literally, the heat - I must do my best to make the jingle exciting. This arguably adheres to the user's uses and gratifications of this media text, as due to how passionate some people can get about food, the excitement that results from it is what appeals to them. I am therefore going to make my jingle upbeat and attention catching - in fact, making it in the genre of techno. This type of music was actually used lots in the older versions of the show.
The Presenter As I am not a cook and my voice would not be siginificantly recognisable to a radio listener, the "presenter" shall be the lady on the show who introduces it. The two presenters - John Torode and Greg Wallace should be enough to encourage people to watch. Due to the audience's intertextual knowledge, having watched the show and possibly knowing the men to be respected chefs with keen critical eye, the immediate signified conceptions of his voice - the signifier for the good to come - will act as an anchor to fasten the audience's attention.
The Content As previously mentioned, I am going to try to reflect the energy and the excitement shown in the actual television show in the opening jingle - whereas the dialogue will probably be a lot more relaxed, as the two of us aren't actually in the kitchen, merely reflecting / discussing the show.
Monday, January 26, 2009
Monday, January 19, 2009
Research into similar media texts
Similar Media Jingle 1 – Chris Molyes Show
Broadcasted in the morning, the rather long jingle is designed to rise those early wakers out of bed, and ready them for a day of work, no easy task.
It does this by adding humour in the use of language "get your arse out of bed". This colloquial expression can be seen to appeal to a wide demographic as there are those of a wide age group and job stature that would find this - combined with the tongue and cheek nature of the music - appealing. Thus, it is succesful in the sense that it appeals to the user's (the person listening to the radio's) Uses and Gratifications of media. As well as appealing to the notion of entertainment, the listener feels a certain sense of belonging to the jingle which is amusingly trying to wake people up in a contended mood.
The lyrics combined with the music adhere to the style in which Chris Moyles is funny, as previously mentioned - tongue and cheek. Thus, when people listen to the jingle and hear those innovative lyrics they can remember whose show they are listening to. Thus, the jingle, despite its length, is adhering to the convention of remembrance due to the fact that by associating the music with the nature of the presenter we recognise which station we are listening to.
The jingle does not advertise which sorts of music the show will be broadcasting, but as the show is generally more about humour and calling up people to ask them their opinion the jingle does suggest this. Therefore, in the sense of advertising its purpose, in some cases for radio stations music broadcasting, in others humour, The Chris Moyles show does advertise its purpose effectively.
Similar Media Jingle 2 - The Bhangra Mix Tape
This radio station's jingle differs from that of the Chris Moyles Show, but as is apparent from my intertextual knowledge of the Punjab media due to having been exposed to such things, I am aware that music is the essence, the heart of punjabi life and thus, why not its radio stations?
The use instruments and indeed, the overall asthetic of the jingle comes across as very upbeat and busy - like life for a punjabi undoubtedly could be, the fact that they have chosen to use such native instruments is significant as by doing this they appeal to their niche audience and demographic - punjabs. This is not to say "niche" in the sense that punjabs are a minority, moreover in the fact that in terms of the majority of radio station's demographics this one - to my unexperienced eye - seems rather niche as the majority of demographics are aimed at a british culture.
The catchy, albeit somewhat strident to an untamed ear, jingle is indeed memorable and therefore it is succesful - one would definitely know this tune and thus the show if they heard it after already having listened to it once.
As has already been said, the Uses and Gratifications of media state that people wish to feel belonging when they seek media, and by making the show and indeed the jingle so obtusely aimed at the punjabi culture, those listening to it (assumedly Punjabs) would indeed feel belonging because the music, the instruments, and indeed all the elements of the jingle are associated with the culture.
Similar Media Jingle 3 – Westwood's Jingle
This jingle is arguably the most effective in conveying its target audience. The ensemble appeals to those who, like Westwood, like rap. The distortion of the radio, the repetition of the phrase claiming Westwood's success, all ties in with the signified concepts those that like rap like and have as a consequence chosen to become a fan of. These concepts are that of what rap should resemble, and thus, the jingle resembles rap in the very subtle sense of undertones of aggresion, a hint of being well known, which arguably we would all like to be (sense of belonging, Uses and Gratifications)and loudness in the sense of the horns, which to some extent reflects the lives of those that listen to the show.
Broadcasted in the morning, the rather long jingle is designed to rise those early wakers out of bed, and ready them for a day of work, no easy task.
It does this by adding humour in the use of language "get your arse out of bed". This colloquial expression can be seen to appeal to a wide demographic as there are those of a wide age group and job stature that would find this - combined with the tongue and cheek nature of the music - appealing. Thus, it is succesful in the sense that it appeals to the user's (the person listening to the radio's) Uses and Gratifications of media. As well as appealing to the notion of entertainment, the listener feels a certain sense of belonging to the jingle which is amusingly trying to wake people up in a contended mood.
The lyrics combined with the music adhere to the style in which Chris Moyles is funny, as previously mentioned - tongue and cheek. Thus, when people listen to the jingle and hear those innovative lyrics they can remember whose show they are listening to. Thus, the jingle, despite its length, is adhering to the convention of remembrance due to the fact that by associating the music with the nature of the presenter we recognise which station we are listening to.
The jingle does not advertise which sorts of music the show will be broadcasting, but as the show is generally more about humour and calling up people to ask them their opinion the jingle does suggest this. Therefore, in the sense of advertising its purpose, in some cases for radio stations music broadcasting, in others humour, The Chris Moyles show does advertise its purpose effectively.
Similar Media Jingle 2 - The Bhangra Mix Tape
This radio station's jingle differs from that of the Chris Moyles Show, but as is apparent from my intertextual knowledge of the Punjab media due to having been exposed to such things, I am aware that music is the essence, the heart of punjabi life and thus, why not its radio stations?
The use instruments and indeed, the overall asthetic of the jingle comes across as very upbeat and busy - like life for a punjabi undoubtedly could be, the fact that they have chosen to use such native instruments is significant as by doing this they appeal to their niche audience and demographic - punjabs. This is not to say "niche" in the sense that punjabs are a minority, moreover in the fact that in terms of the majority of radio station's demographics this one - to my unexperienced eye - seems rather niche as the majority of demographics are aimed at a british culture.
The catchy, albeit somewhat strident to an untamed ear, jingle is indeed memorable and therefore it is succesful - one would definitely know this tune and thus the show if they heard it after already having listened to it once.
As has already been said, the Uses and Gratifications of media state that people wish to feel belonging when they seek media, and by making the show and indeed the jingle so obtusely aimed at the punjabi culture, those listening to it (assumedly Punjabs) would indeed feel belonging because the music, the instruments, and indeed all the elements of the jingle are associated with the culture.
Similar Media Jingle 3 – Westwood's Jingle
This jingle is arguably the most effective in conveying its target audience. The ensemble appeals to those who, like Westwood, like rap. The distortion of the radio, the repetition of the phrase claiming Westwood's success, all ties in with the signified concepts those that like rap like and have as a consequence chosen to become a fan of. These concepts are that of what rap should resemble, and thus, the jingle resembles rap in the very subtle sense of undertones of aggresion, a hint of being well known, which arguably we would all like to be (sense of belonging, Uses and Gratifications)and loudness in the sense of the horns, which to some extent reflects the lives of those that listen to the show.
Codes and Conventions of a Jingle
The jingles have one motif and this is to be catchy. The short and sweetness of the jingle is its main selling point.
The jingles must be so memorable. This is so that anyone listening can recognise the show being listened to whilst doing other activities - getting ready for the day, working or even eating.
The jingle normally acts as an indicator for the type of music broadcasted on the programme - on top of this, the jingle therefore acts as a means of conveying its own demographic target audience.
The necessity of the Jingle being short is that it must keep the transition of radio programmes smooth.
The jingles must be so memorable. This is so that anyone listening can recognise the show being listened to whilst doing other activities - getting ready for the day, working or even eating.
The jingle normally acts as an indicator for the type of music broadcasted on the programme - on top of this, the jingle therefore acts as a means of conveying its own demographic target audience.
The necessity of the Jingle being short is that it must keep the transition of radio programmes smooth.
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