Codes and Conventions of a Jingle

The jingles have one motif and this is to be catchy. The short and sweetness of the jingle is its main selling point.

The jingles must be so memorable. This is so that anyone listening can recognise the show being listened to whilst doing other activities - getting ready for the day, working or even eating.

The jingle normally acts as an indicator for the type of music broadcasted on the programme - on top of this, the jingle therefore acts as a means of conveying its own demographic target audience.

The necessity of the Jingle being short is that it must keep the transition of radio programmes smooth.